Ideation “새로운 스타트업 아이디어 구축”
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Startup 101 from the greatest minds
http://venturesquare.net/i/entry/Startup-101-from-the-Greatest-Minds#_post_2198
스타트업 101
Chris Dixon, @Cdixon
만약 여러분이 회사를 시작하기를 원하고 새로운 아이디어들에 대해 작업하기를 원한다면, 이곳에 내가 어떻게 해왔는지에 대해 소개하려고 한다. ‘비밀을 유지하려고 하지 말라.’ 구글의 스프레드싯을 만들고 이곳에 당신이 생각할 수 있는 모든 아이디어들에 대해 열거하라. 심지어 그것이 정말 반쪽밖에 구워지지 않은 것이라 해도 괜찮다. 당신이 들은 아이디어들을 포함하라. (누가 이 아이디어를 냈는지 기록을 해두는 것을 잊지 말라. 그래야 나중에 공적을 나누거나 그들을 포함할 수 있을 것이다.)
그리고나서 그 스프레드싯을 모든 현명한 사람들에게 보여줘라. 그 사람들과 함께 미팅을 가지고 각각의 아이디어에 대해서 제안할 수 있을 것이다. 벤처투자가나 기업가들 그리고 잠재적인 고객들, 같은 산업에서 속한 대기업에서 일하는 사람들과 이야기하라. 그것을 통해서 얼마나 많은 것을 배우는지 알게 된다면 놀라게 될것이다. 누군가가 하나의 아이디어를 듣고 경쟁자가 될 확률은 제로에 가깝다. 반면에 당신이 어떤 아이디어가 좋고 나쁜가에 대해 그리고 그것들을 어떻게 향상시킬것인가에 대해 배울 확율은 굉장히 높을 것이다.
모든 대화는 어떤 신호와 잡음을 포함하고 있을 것이다. 이러한 두가지를 분리하는 것은 어려운 일이다. 여기에 내가 발견한 어떻게 피드백을 여과하는지에 대한 룰을 적어보았다. 이것은 사람의 전문분야에 근거한다.
1) 비교적 큰 기업의 직원들. 이러한 사람들은 사실을 제공하는데 뛰어나다. (“구글은 이러한 문제에 대해 일하는 100명의 사람을 가지고 있다”) 그러나 그들의 스타트업의 아이디어의 퀄리티에 대한 판단은 일반적으로 좋지 않다. 그들은 안경을 쓰고 보는 경향이 있고 그러한 것은 그들이 그들의 산업에 속한 모든 좋은 아이디어들이 이미 그들의 회사에서 만들어지고 있다고 생각하게 만든다. 예를 들면, 모든 보안 산업의 사람들은 SiteAdvisor가 좋지 않은 아이디어라고 말했다. (만약 그렇지 않다면 McAfee 나 Symantec 회사에서 이미 그것들을 만들었을 것이라 생각했다!)
2) 벤처캐피탈들. VC들은 당신에게 비슷한 회사들이 과거나 현재에 있었다는 것을 이야기해주는데 좋은 점을 가진다. 그리고 당신의 아이디어를 “MBA같은 방식”으로 비판하는데 능하다. : 규모(Scale)가 있는가? 경제적인가? 무엇이 가장 좋은 마케팅 전략인가? 나는 아마 이러한 것들에 대해 듣지만 많은 부분에서 그들이 당신의 아이디어에 대해 좋다 또는 나쁘다라고 말하는 것에 대해 많은 부분 걸러 듣는다.
3) 잠재적인 고객들. 만약 당신의 제품이 B2B라면 당신이 2~3년 후에 판매를 하게 될 것이며 그리고 그때쯤이면 세상과 그들의 우선순위가 급격하게 바뀔것이라는 것을 기억해두어야 한다. (변화를 예측을 해두라는 점 : 역자 주) 만약 당신의 제품이 B2C라면 정규적인 고객들이 당신의 제품에 대해 어떻게 생각하는지 듣는 것은 흥미로운 일이다. 하지만 종종 그들은 완전히 구축된 제품을 사용하길 원하며 그것을 판단하기에 적절한 상황에 있는지 알아보는 일 또한 중요한 일일 것이다.
4) 기업가들. 이 그룹은 내가 여과없이 듣는 유일한 그룹이다.
내가 새로운 회사를 시작하기에 의도가 없다라고 할지라고 나는 나의 아이디어 스프레드싯을 주기적으로 업데이트 한다. 내가 몇년전에 썼던 어떤 아이디어들은 회사들에 의해 시작되기도 한다.(일부는 성공적이고 일부는 그렇지 않다) 투자를 할 약간의 기회가 생기기도 한다. 내 노트의 아이디어들의 평가들을 이러한 회사들이 어떻게 실행에 옮기는지와 비교해 보는 것은 흥미로운 일이다. 나는 또한 “해변 위” 아이디어들을 기록하기도 한다. 이 때는 스타트업들 사이에서의 시간을 가지는 경우에 대비할 수 있다. 이러한 것들은 대부분 이익을 내지 못하는 아이디어들이기는 하다. 물론 이러한 것들을 실행에 옮길 것인가에 대해서는 잘 모르겠다. 하지만 그것들 중 일부는 생각하기에 재미있는 일이다.
* Thanks to James Cham for inspiring & contributing ideas to this post!
Translated by Jeehag 🙂
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개인의 삶의 데이터베이스는 여러면에서 유용한 측면을 지닌다.